Artisan: What Hi-Fi? 2022 additional trophies

Specialising in alcoholic and gourmet flavours, Mr Cooper's treats were strictly for grown-ups and they needed an identity to match their approach. The concept expresses the hedonistic nature of their product in an appropriate form. The challenge was to craft a beautiful hand lettered mark utilising both positive and negative space to spell out the brand name within the lip shape. The logo could be rubber stamped directly onto white paper cups and napkins as if a cheeky kiss had recently been planted.