The Movember Foundation fights to stop men dying too young. While the brand has succeeded in raising awareness of men's health issues through its annual moustache-growing activities, this didn't always translate into fundraising. Bond & Coyne's answer: No Fuss Fundraising, making collecting for a good cause easier than ever before. Playing on the idea of being 'too British' to ask for cash, the campaign employed a self-deprecating tone of voice to talk to people on a level. In a world first, contactless 'donation badges' were introduced to take the fuss out of fundraising.
The Movember Foundation fights to stop men dying too young. While the brand has succeeded in raising awareness of men's health issues through its annual moustache-growing activities, this didn't always translate into fundraising. Bond & Coyne's answer: No Fuss Fundraising, making collecting for a good cause easier than ever before. Playing on the idea of being 'too British' to ask for cash, the campaign employed a self-deprecating tone of voice to talk to people on a level. In a world first, contactless 'donation badges' were introduced to take the fuss out of fundraising.
Its previous brand identity felt very legal in nature, and lacked the necessary gravitas. Turner Duckworth was brought on board to make the organisation more accessible to all with a clear, confident and consistent visual language. Using a restrained palette of black and warm grey with red accents, Turner Duckworth created a bold new identity that demands attention but remains neutral enough for the content to take centre-stage. Two letter Js combine in a striking 'broken chain' symbol, setting the tone for a series of graphic illustrations that visualise the EJI's core topics.
Using a restrained palette of black and warm grey with red accents, Turner Duckworth created a bold new identity that demands attention but remains neutral enough for the content to take centre-stage. Two letter Js combine in a striking 'broken chain' symbol, setting the tone for a series of graphic illustrations that visualise the EJI's core topics.
Project: Rize Up UK
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Company: Sagmeister & Walsh
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Company: Johnson Banks
Project: Action for Children
Company: Neon
Project: I'm an Activist for Action for Children
Company: MARK Studio
Project: Walk Through Walls
Company: The Partners
Briefed with designing a fundraising T-shirt for the British Heart Foundation, The Partners took it a step further by stitching a simple but ingenious 'care label inside, giving CPR instructions
Company: The Partners
Company: Johnson Banks
'Danger' is a very powerful positioning which enables the charity to illustrate the millions of children facing violence, disease, hunger, and the chaos of war and disaster, then ask for the public's help to keep
