Mexican studio Anagrama developed a striking geometric branding system for Swiss food market Helvetimart, using graphic coats of arms to identify all the regions that contribute their produce.
Company: The Partners
Project: Argos: Simple Value
The Partners follows its total rebrand of Argos with a campaign for its Value Range. Combining witty copywriting with bold colour and black-and-white photography, it proves simple doesn't just mean basic.
North's widely discussed rebrand draws on Co-op's past by bringing in the iconic 1960's cloverleaf motif back to the fore, celebrating its heritage while fgiving the brand a fresh, modern overhaul.
Company: The Partners, Chi & Partners and Dalziel and Pow
Reposititioning Argos as a category-of-one SuperRetailer fuelled with energy, attitude and dynamism. This idea was achieved through a complete brand re-launch. Creating a new brand identity and body language that was executied consistently across every channel and embraced by all parts of the business.