Equal Justice Initiative
Turner Duckworth: London, San Francisco, New York
Its previous brand identity felt very legal in nature, and lacked the necessary gravitas. Turner Duckworth was brought on board to make the organisation more accessible to all with a clear, confident and consistent visual language. Using a restrained palette of black and warm grey with red accents, Turner Duckworth created a bold new identity that demands attention but remains neutral enough for the content to take centre-stage. Two letter Js combine in a striking 'broken chain' symbol, setting the tone for a series of graphic illustrations that visualise the EJI's core topics.