PROMOTIONAL MATERIAL

Awards Videos

What Hi-Fi? offers Award-winning brands the chance to purchase success videos for Product of the Year and Best Buy products. 

These are "live reviews" presented by our editorial team, explaining to our audience why we love the Award-winning products. You can view some of last year's Awards videos here.

Media promotion via What Hi-Fi?'s platform

The videos are placed on the Awards page on our website, the product review page and our YouTube channel. Brands benefit from stronger engagement on the Awards section of whathifi.com with a video rather than a flat image, inclusion within the What Hi-Fi? Awards 2018 channel on YouTube, social media and email marketing of the Awards.

We will send you the video file for your own use, and then these can be placed on your own global sites, distributor sites and retail sites.

Views ranged from 15,000-30,000 from whathifi.com's media platforms for last year's videos.

Awards Logo usage

Manufacturer and Logo Usage Guidelines
 
Manufacturers are permitted to use the relevant trademarked logos free of charge in the following circumstances only:
 
  • Manufacturer-only press advertising i.e. not in conjunction with retailers
  • Manufacturer social media sites and manufacturer website usage only, excluding manufacturer e-shops / any pages with a 'Buy' button
The trademarked logos must not be altered or amended in any way and must be used as supplied. 
 
All What Hi-Fi? logos used on manufacturer websites must contain an active link back to the online review on https://whathifi.com
 
N.B. the logos cannot be forwarded to retailers / any other third party without prior permission from the Publisher, Future Plc.
 
General Brand Usage Guidelines

What Hi-Fi?
All mentions of "What Hi-Fi?" should be written out in full, capitalising the first letters of each word. "What Hi-Fi?" should be displayed with a '?' at the end.
 
What Hi-Fi? copy
To aid in relaying the strength and relationship you have with What Hi-Fi?, below is a description that can be used for reference. 
"What Hi-Fi? is the world's most trusted home entertainment buyer's guide, with a 42-year heritage of providing clear, expert and independent advice. Through news, reviews, videos and one-to-one online advice, its experts are helping millions of people get more from their music, movies and TV - however and wherever they want to enjoy them."
 
Logo Spacing and Exclusion Zone
To preserve the What Hi-Fi? logo's integrity, there should always be a clear space around the logo. This "exclusion zone" should be a minimum of the logo's "x-height". This is to be applied to both print and web material. 
 
Unacceptable Usage
For the sake of the credibility of any marketing activities you use the logos in, we must ask you adhere to the following rules:
 
  • Do not change the logo orientation
  • Do not emboss or outline the logo
  • Do not crop the logo
  • Do not distort the logo proportions
If you require any further information regarding logo usage for marketing / retail support / third party usage, please contact Julie Hassan on +44 (0)7827 954188 or Julie.Hassan@Futurenet.com
 
Awards 2020 Logo Usage Guidelines on Social Media

Our overall goal is to participate online in a respectful, relevant way that protects our reputation and respects our commercial proposition.
 
1. Manufacturers - Manufacturers can use the official Awards logos for their winning products on social media free of charge, with no restrictions whatsoever, but to support the promotion of these products in the retail environment, manufacturers should follow point 2 and point 3.
 
2. Retailers - If manufacturers do not purchase the right to use the trademarked Awards logos for retail support, then retailers can use the Awards logos solely on social media platforms. Retailers can share, retweet or post the official logos for the winning products on social media sites, as long as they reference What Hi-Fi? by mentioning or tagging @whathifi, facebook.com/whathifi.com or plus.google.com/+whathifi, and by adding our hashtag (#WhatHiFiAwards) in the tweet / post. Retailers must ensure that the What Hi-Fi? brand is credited on all social media logo usage. If manufacturers do purchase the right to use the trademarked Awards logos for retail support, then retailers can post the official logos for their winning products on social media free of charge. as well as use the logos for marketing / retail support. 
 
3. Manufacturers and retailers - Both manufacturers and retailers must post meaningful, respectful comments (no spam and / or remarks that are off-topic or offensive). Suggested tweet / social media post: "We're delighted to announce that the <insert product name> has won <insert award> in the 2020 #WhatHiFiAwards! @whathifi".
Note you may add the What Hi-Fi? logos to the tweet / post if you so wish. 
 
If you require any further information regarding logo usage on social media, please contact Julie Hassan on +44 (0)7827 954188 or Julie.Hassan@futurenet.com