What Hi-Fi? offers Award-winning brands the chance to purchase success videos for Product of the Year and Best Buy products. These are "live reviews" presented by our editorial team, explaining to our audience why we love the Award-winning products. You can view some of last year's Awards videos here.
Media promotion via What Hi-Fi?'s platform
The videos are placed on the Awards page on our website, the product review page and our YouTube channel. Brands benefit from stronger engagement on the Awards section of whathifi.com with a video rather than a flat image, inclusion within the What Hi-Fi? channel on YouTube, social media and email marketing of the Awards. We will send you the video file for your own use, and then these can be placed on your own global sites, distributor sites and retail sites. Last year's Awards videos achieved more than 50,000 views.
Awards Logo usage
- Manufacturer-only press advertising in What Hi-Fi? i.e. not in conjunction with retailers
All mentions of "What Hi-Fi?" should be written out in full, capitalising the first letters of each word. "What Hi-Fi?" should be displayed with a '?' at the end.
To aid in relaying the strength and relationship you have with What Hi-Fi?, below is a description that can be used for reference.
To preserve the What Hi-Fi? logo's integrity, there should always be a clear space around the logo. This "exclusion zone" should be a minimum of the logo's "x-height". This is to be applied to both print and web material.
- Do not change the logo orientation
- Do not emboss or outline the logo
- Do not crop the logo
- Do not distort the logo proportions
Our overall goal is to participate online in a respectful, relevant way that protects our reputation and respects our commercial proposition.